Your website can say a lot about you and your business. Until recently, a company’s main asset in communicating with potential clients was their website. While social media has taken the top spot, it doesn’t mean your website should be pushed to the sidelines. A home website is still a close second when it comes to showcasing your services and should be utilized to its fullest potential. Unless you have a product or service only benefiting the younger generations, you must take into account the wide age range that will be looking for your information. Also consider that many people take time to unplug from social media but will still use the internet to find what they’re looking for.
If you hire KLS Collective to assist you with your website design or revamp, here are some key features you can expect to be focused on no matter your business:
Connection to Social Media:
As stated above, having both a website and social media presence is a win/win. Your social media links can connect people to your site boosting your stats and your site can link people to your social media boosting your “Likes” or “Followers”. If you’re a newly formed business it will be important to figure out what social platforms to focus on (another post about that coming soon). You don’t want to over whelm your website with 8 different news feeds all repeating the same information.
Easy to Navigate Menus:
You come across a site, you fall in love with the services offered, you decide you want to hire said site owner, and…..you can’t find the “Contact” section. I would say it’s rare I come across a website where their menus are so hidden or layered that it’s difficult to find what I’m looking for but it does happen. Don’t let this simple mistake cost you clients! Focusing on user friendly interfacing is vital is your websites success.
Does your website give your clients a headache if they look at the neon writing too long? Do you have too many flashing and scrolling plugins they don’t know where to click? Choosing a layout that is functional and beautiful can make a huge difference in your websites overall feel. There is nothing wrong with bright colors; they just have to be used properly. Many people go for colors themes and layouts that THEY like instead of thinking about client interpretation. There is a lot of research behind colors in advertising and design; use it!